So there’s a trade show coming up and you’ll be there, along with many other companies. With so many organizations in one location, it’s important to get noticed and be remembered. You’ll want to make sure your booth is branded to your organization and that it shows off what you’ve got to offer. But how do you do that?
The best way to stand out at trade shows is to have the best promotional gifts.
Why are promotional gifts so important? For most people, these events go by in a blur because of the near-endless array of organizations and the high number of networking opportunities to be had. There’s often little time to reflect until people get home or back to the hotel and start going through the day’s stash of promotional items collected at the booths that stood out to them. So not only do great promotional gifts have the power to draw people to your booth, they also have the power to jog visitors’ memories so that they’ll remember your company later, which makes the follow up much easier.
To help you stay ahead of the curve, I’ve come up with a list of trending promotional gifts and trade show swag that will be used long after the show ends, giving you long-term brand visibility.
- Trading Pins
There’s no better way to stand out in a crowd than to give visitors to your booth a way to literally wear your team logo during the whole show. TradingPinsDirect.com has a variety of pins to suit every organization, custom-made to your specifications. There are even rush pins available if you need them in a hurry.
- USB Drive
These handy little storage devices are perfect – they’re small enough to carry a ton without taking up too much space yet large enough to get your logo onto. They’re used often, and they’re available in a range of storage capacities and price points. I’d recommend going with a mid to high capacity for extended us and to reduce the disposability factor, i.e. the likelihood someone will toss it in the trash.
As security increases, more and more employees need to wear lanyards with ID cards, keys, company-use USB drives, and other items. Get noticed with a lanyard that offers more. I suggest this 3-In-1 Lanyard USB Cable from TJM Promos. It combines charging connectors for Apple and Android with a USB connection to make it useable for just about anyone.
There’s more to selecting the right promotional pen than meets the eye. I’ve found that it’s best to consider two things when selecting a pen type for promotional swag: writing quality and visual appeal. Keep in mind that you want someone to want to use it, and then you want them to continue using it. Bonus points if it does more than just write; many promotional pens have hidden features such as highlighters, flashlights, styluses, and business card holders.
- To-Go Tumblers
Multi-use containers are a must-have item as we become more environmentally conscious and move away from single-use products. We keep them at home, at work, in the car, at the gym and definitely on the field, and we use them often. I recommend putting your team logo on one that’s visually appealing, insulated, and has a wow factor, like this 24 oz. Color Changing Biggie Tumbler from TJM Promos.
- Mobile Power Bank
The worst thing that can happen during a networking event is for your phone to flash low battery with no way to charge it. Be a lifesaver at your next event and give away mobile power banks to people in need who visit your booth. Choose from a wide range of styles to suit your brand from suppliers like PowerBanksDepot.com.
Booths with snacks are 99% more likely to get my attention, and they get extra points if it’s a protein-based snack that’ll keep me going rather than something that will bring on a sugar crash. Try protein bars, nuts, trail mix, or popcorn for something filling and fuel-filled. Breath mints in a refillable tin are also a nice touch.
- Rally Gear
Offer visitors to your booth the option to choose their own gift. Choose from these customizable rally item packages from Trading Pins Direct, and show off your team or organization’s versatility. Packages include a range of items, including hats, t-shirts, rally towels and wristbands. You’ll also get a custom banner to hang up in your booth!
- Tote Bag
Give them something to carry their trade show stash in today and their lunch, work items or gym clothes tomorrow with a sturdy tote bag. Most tote users prefer heavier canvas or a lined tote to keep things like laptops and phones protected. They also last longer, keeping your brand visible to more people for a longer period of time. This Cruising Tote Bag with Rope Handles from TJM Promos has handles that are long enough to wear on your shoulder, plus the handles are reinforced with grommets, making the tote sturdy enough to hold up to everyday use.