It seems like there are so many different brands willing to develop their own apps. Why are they choosing to do this when they already have a perfectly serviceable website? There are several advantages that apps can bring, but one of the main ones is security. Let’s take a look at why apps can be better than browsers.
Both are Safe
Before we start, it is important to stress that both should be considered safe. When browsing online, you should know how to spot a dodgy website, and you should also know to only download trustworthy apps from a reputable place like the Play or Apple Store.
Though you do need to make sure that you are protecting yourself online, there is also plenty already in place to help you protect your devices and information. Cybersecurity is taken very seriously online, and companies are working to counter issues that you might face, whether they are on a website or the app.
Apps Can Work Faster
We have all been stuck waiting for a web page to load, and feeling increasingly angry about the fact that it is going slow. When we do eventually get on it, the elements take a long time to appear and they could even take a while to respond when you try to interact with them.
Many brands are taking to creating apps in an attempt to get around this issue. For example, Unibet, a leading online casino and sports betting brand, has a website that users can access at any time, but they also have apps to download. Since apps store data on the device rather than on the web, it means that their response times can be much quicker than what is offered by a web browser. Fast responses and speedy loading times will always make for happy customers!
Apps Make Use of Mobile Features
A website is designed to be compatible with as many browsers as possible. Though it might work better on one browser over another, things should still run smoothly regardless of the browser or device that is accessing it.
Apps are not so universal. While they are designed to work on a multitude of devices, you will find that apps have capabilities that tie directly to their device. For example, it might want to access your camera app, contact list, and more. Using an app with these permissions means it can be personalised to fit the user a little more closely, making it a better experience overall.
Though apps and browsers are on even-footing for many factors, apps will always pull ahead slightly. They are a terrific development that can help to personalise our phones and our interactions with some of the brands that we use the most. If you are looking at a new company that you are considering becoming a customer of, you should see if they have an app. Whether they offer deals, loyalty points, information, or even an e-commerce function through it, it can be a great way for you to interact with the company.