Using a t-shirt marketing campaign to promote your business is one of the most effective advertising strategies in recent times. Aside from giving away t-shirts to promote a commercial brand name and logo, organizers of fund-raisers and other charitable events also recognize the potential of a simple t-shirt. Team building programs for your employees, giveaways at trade shows, and prizes for contests are only some of the other ways to use the apparel. Keep in mind that as long as the recipients of your giveaway continue to wear the garment, they’ll act as walking ambassadors of the campaign just as this article on American Express advises.
When you set out to place orders for a t-shirt marketing campaign, you’ll learn that different printing techniques are now available each of which have a unique impact. Like the expert consultants at RushOrderTees advise, Direct to Garment (DTG), embroidering, screen printing, foil printing, and tackle twill are only some of the methods that can be used to project your logo and brand name in the best light possible. If you hear terms like inkjet to garment printing, digital apparel printing, and digital garment printing, know that they all mean the DTG technique. Of all the methods currently being used, Direct to Garment printing is one of the most popular techniques is use. Here’s why.
- Direct to Garment Printing Gives You Vivid Images
DTG printing is done using advanced inkjet machines that break up the image into hundreds of thousands of pixels which are measurable to a small point. When these pixels come together, they create a sharp image on the fabric much like a large photo printer with attention to detail. As a result, you’ll get vivid logos and designs that make the campaign messages pop and lend appeal to the garment.
- Digital Garment Printing Uses Water-Based Inks
Water-based inks are best used on tees that are made with natural and natural-synthetic fibers. Not to be confused with the iron-on transfers that were used in the past, the DTG system prints the images with inks that seep into the fibers and dry quickly for longer-lasting effects. Unlike Plastisol or PVC-based ink, water inks don’t solidify on the surface of the fabric and are environment friendly while allowing the skin to breathe. You’ll also notice that tees printed with this ink are soft to the touch. Further, you need not worry about the logos fading, peeling, or cracking with repeated washes.
- Direct to Garment Printing is Highly Versatile
While DTG printing is ideal for your t-shirt marketing campaign, you can use the method to order all kinds of giveaway merchandise. Like this feature on the Chron magazine recommends, your advertising strategy depends the kind of products you develop, season, target audience, or the results you hope to gain. Accordingly, choose items like hoodies, crewneck t-shirts, kids’ t-shirts, onesies, polo neck tees, and even, beach bags, towels, and totes. As for the fabrics, your options include tri-blends that contain rayon, poly, and cotton; regular or ring-spun 100% cotton; or poly-cotton blends that have an equal percentage of both fibers. The possibilities are endless.
- Direct to Garment Printing has a Larger Selection of Colors
Thanks to the more than 16 million colors and impressive spectrum of hues that the DTG printer is capable of delivering, you’re free to choose the most complex graphics possible. Go ahead and pick out any design or image you like and the machine will give you t-shirts with fabulous colors and striking, high-resolution images that last a good long while. Now that’s a stark contrast to the screen printing method that can give you designs in only a limited variety of tones.
- Digital Apparel Printing is Fast and Delivers Quickly
If you need to organize a t-shirt marketing campaign on short notice, you’ll want to opt for the DTG printing technique. The machine transfers the graphics onto the fabric in strips using a single pass; and is quick and effective. The high quality of the images, their permanent nature, and the speed with which the tees can be created make the DTG the preferred choice for advertising programs. It will interest you to know that digital garment printing makes it possible for you to get the tees and other items within hours. In fact, leading agencies are now offering clients speedy services where they commit to delivering in 24 hours or less.
- Direct to Garment Printed Tees are Economical and High-Grade
Ordering and giving out apparel by way of a t-shirt marketing campaign is an economical and effective move as explained by the folks at HubSpot. However, it is understandable that you’re working within the budget allocated to the promotion. Since digital garment printing is not as labor-intensive as say, screen printing, you can place small orders for great prices. Further, even if you do choose graphics with complex patterns and multiple colors, you won’t need to pay more for the additional colors. Most important, you’ll need to opt for high-grade merchandise that customers appreciate. The quality of your giveaways reflects on the prestige of the company and you’ll want that the tees continue to advertise the brand for a long while. DTG printing is a good choice because you can order good quality fabrics and get lasting colors for the tees.
A Few Downsides!
While opting for DTG printing for your t-shirt marketing campaign is a smart move, you’ll want to factor in a few downsides. To begin with, you may want to place orders in advance if you need a larger batch of tees. That’s because each printer can print only a single garment at a time. Further, the cost can rise with the size of the order since the agency must use more ink to deliver your tees. Digital apparel printing is also more successful only if you’re looking for a large panel of graphics on the front or back. Matching the design with an additional logo on say, the sleeves can be trickier and more time consuming.
All the same, opting for DTG printing for your t-shirt marketing campaign gives you smart tees and other apparel that your customers are sure to receive happily. Go ahead and order the garments and you’ll certainly make the impact you’re hoping to achieve.